045: An Insider's Look on Marketing Automation with David Lewis
In this episode, David and John speak with David Lewis, the Founder and CEO of DemandGen International Inc., a marketing agency that specializes in digital marketing. In addition to being the CEO of DemandGen, he is the author of Manufacturing Demand - the #1 book on modern lead management. In this podcast, hear how David Lewis got his start in marketing automation and marketing and sales technology. You'll learn why a company should invest in marketing automation, the importance of utilizing microsites, and their use in attracting customers. David Lewis also discusses what DemandGen does for its customers, lead scoring, what his book, Manufacturing Demand, is about, and his favorite sandwich.