046: Building Your Channel Presence with Heather Margolis
In this episode, David and John speak with Heather Margolis, the founder of Channel Maven Consulting based in Boulder, Colorado. This firm focuses specifically on providing marketing services and support to IT channel organizations of all sizes. Heather shares how she got into the industry and how Channel Maven Consulting helps its customers succeed through one-on-one assistance with content creation, social selling, demand generation, online branding and more. Hear about the importance of utilizing LinkedIn to create relationships with prospects, and even gain some tips to help achieve visibility online. On top of an in-depth conversation about how you can appeal to specific verticals and customer niches, join in for some fun debate on the Game of Thrones finale and hot dogs!