Blog Article

Fourth Quarter Review: How To Own Your Year

Posted by on October 30, 2018 5:07 am

fourth quarter

We are in the heart of the fourth quarter, which is one of the busiest times of the year for any business. This is sink or swim time, when customer volumes spike and communications systems get put to the true test. Businesses with robust communications systems will excel during the next couple of months, while companies that lack the proper resources will falter, wasting valuable money-making opportunities. We see it happen every year. 

Related: Looking Forward To Seasonal Trends

Take a look at any leading enterprise today, and you will notice one thing in common: Almost all are using powerful Unified Communications (UC) platforms that enable them to maximize and control the way employees exchange information and collaborate as a group. 

With UC, it’s the difference between using disparate voice and video services, and a centralized, web-based console that can be accessed and managed from any global location. 

End 2018 Strong

Here are the top five ways that UC can help you own your year: 

Scale Quickly

Businesses need to be prepared to handle the uptick in customer service inquiries and purchases that come during the fourth quarter. With UC, it’s possible to quickly add virtual phone lines as they are needed to accommodate any number of incoming requests. These virtual phone lines can then be scaled back after the holiday season when customer volumes return to their normal rate. 

Related: Developing A Strategic Business Plan For UC

Avoid App Downtime

This is not the time of the year to experience unplanned downtime across the network. UC can work in conjunction with software-defined wide area networking (SD-WAN), enabling IT administrators to manage and control traffic across multiple branch locations. With UC and SD-WAN, you can ensure that critical apps have the resources they need to work properly. 

Related: Top 10 Favorite UC Features

Onboard Faster

Nearly a million jobs were gained in the U.S. during the final quarter of 2017, and this year should be no different thanks to the current economic climate. With UC, businesses can onboard new employees without placing an excessive burden on IT to get them up and running. UC is great for remote workers as well, as it can be rapidly deployed to any global location. 

Related: UC Solutions For Every Industry

Boost Productivity

Time is of the essence during the busy holiday rush and as businesses everywhere try to meet their year-end goals. This is true across all areas of the enterprise, from contact center agents to marketing and sales teams to executives. UC can boost productivity and save time in a number of ways. For instance, video chats can be used to avoid lengthy in-person meetings. Presence indicators can allow team members to see when other workers are available to chat. And instant messaging can empower workers to seamlessly carry on conversations throughout the day. 

Related: Top 10 Trends In Productivity For 2018


Cybercriminals work overtime during the holiday season, looking for vulnerabilities that can be exploited to steal sensitive information. With so much happening this time of year, it’s easy for employees to neglect basic cybersecurity considerations. With UC, businesses can communicate safely as all communications can take place inside of a centralized, secure, and encrypted platform. This can prevent information sprawl, leading to a much safer environment. 

Related: Customized Communications Can Help Your Business Thrive

The Fourth Quarter Roll Call

If one thing is true about the fourth quarter, it’s that it will be over before you know it — leading the way to a new year of challenges. With UC, businesses can plan ahead as a team using powerful collaboration tools and easily transition into the next quarter after the holidays end. UC can be used for scalable, cost-effective communications all year long.